Tabasco hot pepper sauce is benefiting from the rising global tide of interest in hot and spicy foods. Here, we chart just some of the ways the sauce is firing palates across the globe.
The global popularity of spicy foods, combined with the trend towards ethnic foods in the US, makes Tabasco pepper sauce poised for growth, claims its manufacturer the McIlhenny Company.
Globalisation is leading to more adventurous consumers who are increasingly prepared to try spicy foods, including hot pepper sauces, according to the McIlhenny Company, maker of Tabasco pepper sauce.